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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Assignment 7.3

Assignment 7.3

Q 1. What are UPS’s business customers looking or when committing to work with UPS?2. How do UPS’ marketing and sales to business customers differ from working with its residential consumers? 3. How does the UPS story relate to the major concepts of Kotler & Armstrong Chapter 6 on business buyer behavior?

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UPS is a company that deals with the shipping sector and it is known to provide many services and amenities to its customers. The main function of this company is to deliver packages all across the country and that too in a direct competition with United States Postal Services. To accomplish this in the best possible way. United Parcel Service of America pursues a top level of customer satisfaction agenda and they aim to build everlasting relationships with its customers. Their website says that UPS is seriously committed to fulfil the promises that they make to the customers.